Tariff portfolio architecture

What we know about the tariff portfolio

The tariff portfolio at most operators accumulates rather than being managed. 30-50 active plans, 80% of revenue from 10. Every new launch adds, nothing is retired. The customer service team spends huge time explaining differences.

We know how to get out of that.

Our expertise:

Portfolio diagnostics. Mapping tariffs to customer profiles. Often 80% of plans cover the same 18-20 profiles — that is the base for consolidation.

Simplification framework. From 47 → 11 without losing ARPU. No-loss guarantee, migration matrix, communication wave.

Lifecycle discipline. Every new tariff has sunset criteria upfront. Without discipline the portfolio grows uncontrolled.

Pricing architecture. Not “more expensive vs cheaper”, but value-based segmentation. Premium / value / acquisition / retention — each with its own economics.

Migration design. Voluntary vs auto-migration, communication cadence, opt-out provisions.

Regulator interface. In UZ tariff changes require notification and often prior approval. Knowing the process saves months.

Where we help

Portfolio Audit — current status, ARPU per tariff, complexity score. 3-4 weeks.

Simplification Engagement — 6-9 months. Design, migration, decommission.

Pricing Architecture Design — value tiering, segmentation framework.

Tariff Discipline Routine — embed into monthly portfolio review, quarterly strategic.

What we bring

Experience of real simplification engagements with measurable impact.

Pricing knowledge from benchmarking in Central Asia and emerging markets.

Independence from sales pressure — we do not optimise for a single segment.

Legal/regulatory knowledge of UZ.

Related

• /en/insights/telecom-tariff-architecture/ — tariff architecture
• /en/cases/telecom-tariff-portfolio-simplification/ — simplification case
• /en/use-cases/telecom-tariff-migration-recommender/ — recommender
• /en/insights/telecom-portfolio-discipline/ — portfolio discipline