Procurement platform pilot для corporate clients
Анонимизированный engagement: банк запустил procurement layer для 50 corporate clients. 10-месячный pilot с measurable cross-sell uplift.
Контекст
Корпоративный банк УЗ. Top-200 corporate clients give 65% revenue. Cross-sell в их recurring procurement (vendor financing, factoring, ВЭД) low. Клиенты используют separate procurement tools (SAP Ariba, locally built systems).
CCO + CIO joint exploration — procurement platform on top of accounts.
Диагностика (5 недель)
Top-50 corporate interview:
- 80% manage 100-500 vendors, dozens monthly payments.
- Procurement в Excel + email + paper signatures (для большинства).
- Pain points: vendor vetting, contract management, approval workflow, electronic flow для ГИС procurement.
Internal capability: corporate banking team strong, no procurement product expertise.
Подход (10 месяцев)
Месяцы 1-3. Partnership search. Found established procurement vendor для core (RFQ, vendor catalog, contracts), bank builds banking integration layer.
Месяцы 3-5. MVP build. Core procurement modules + bank current account integration + payment workflow.
Месяцы 5-8. Pilot launch. 50 selected corporates, dedicated relationship manager, weekly check-ins.
Месяцы 8-10. Iteration. Friction removal, ВЭД flow specifically tuned, госзакупки integration.
Результаты
После 10 месяцев:
- 38 of 50 corporates actively using (76%).
- Cross-sell uplift: vendor financing usage +60%, factoring +45%.
- Transactional volume on bank account from procurement payments: +$45M annualised.
- Customer NPS у pilot cohort +28 vs control.
- Account churn в pilot: zero (vs control 5%).
Что критически важно
Partnership с established procurement vendor — не build от нуля.
Dedicated relationship manager per pilot corporate.
ВЭД integration был decisive feature для many corporates.
Госзакупки integration — regulatory advantage.
Связанное
- /solutions/banking-corporate-procurement-platform/ — procurement solution
- /insights/banking-corporate-relationship/ — corporate relationship
- /insights/banking-cross-sell-economics/ — cross-sell
- /architecture/banking-around-core-architecture/ — wrap
Похожая задача?
Расскажите, что происходит у вас. Я разберу ситуацию и предложу конкретный путь.
Обычно отвечаю в течение нескольких часов